MNP Athens

ACRM is an experienced architecture & construction company based in Athens. For the new logo, our main intention was to create a typographic “canvas’’ of the company principles and humane character as another layer behind the forms and precision of their actual work.

The new ACRM logotype system reflects an organisation in constant movement, adaptable and willing to experiment and evolve. The words accompanying the initials reflect the ideas, the inspirations and the expertise of the people behind the company. The main typeface, Dromon Cf, is used as a tool to highlight the humane approach of the design.