The word Eleusis derives from the verb ελεύθω=to come, to arrive. In the myth, Eleusis means the arrival of a significant event, which indicates the beginning of spring. It is the place of arrival, the coming, presence and revelation. The city’s rich heritage and today’s willingness to advance are reflected in ‘Iera Odos’, the route that started from Athens and ended in Eleusis, which in ancient times was taken by a procession celebrating the Eleusinian Mysteries. This route signals the transition, the emergence, the realization, the awakening, and the coming and it becomes the symbol of the “2023 EΛΕVΣΙΣ” identity.
For the 2023 EΛΕVΣΙΣ identity, we used two fonts, GFS Didot and Sans Serif Helvetica Neue to visually highlight the connection between the ancient legacy and the contemporary city. Red, is used as the colour that indicates life through the arrival of Persephone, but also the factory funnel flames and the working-class movement that marked the modern industrialized era of the city. While the main red route is widely used, the visual identity of 2023 EΛΕVΣΙΣ has also been developed on the idea of the different routes that lead to the various places of interest that serve as event locations.
Always in conjunction with the use of typography or photographs of the sites. The aim is to familiarise the audience with the concept and the rich cultural heritage of Eleusis. The visual identity has been applied to various means of communication e.g. the website, posters, merchandise etc.